What is a primary goal of change management in AV projects?

A primary goal of change management in audiovisual (AV) projects is to align project goals and expectations. This process is essential for ensuring that all stakeholders, including clients, team members, and management, have a shared understanding of the project’s objectives and the steps necessary to achieve them. By coordinating changes effectively, change management facilitates smoother adaptation to any alterations in project scope, timelines, or resources. This alignment helps to prevent misunderstandings and miscommunication, ensuring that the project remains on track and meets the needs of all parties involved.

The other options do not support the core purpose of change management. Disrupting workflows contradicts the intent of change management, which aims to enhance productivity and flow. Minimizing stakeholder engagement would undermine the collaborative spirit necessary for successful project execution. Increasing confusion among team members would lead to inefficiencies and could jeopardize the project's success. Therefore, aligning project goals and expectations remains the cornerstone of effective change management in AV projects.